SELECTED WORK
CAMPAIGNS, LAUNCHES & EVERYTHING BETWEEN
Award-winning campaign · Zoku

Better Together
A safe in-person event series reimagining 100 hotel rooms as intimate restaurants, food halls and theatre during COVID-19.
100% of tickets sold out
42,000 website views · 28 press mentions · 95% room occupancy
Multi-market campaign · Zoku

Ice Ice Baby
A playful summer-stay campaign brought to life across web, email and social for Zoku’s four European properties.
€250,000 in three months
A stay offer designed to make the season feel like an experience.
Hotel opening · Paris

A different kind of opening night
An immersive launch that let guests discover Zoku Paris through its spaces, unexpected performances and local connections.
500 guests · 60+ press placements
Launch strategy · experience · partnerships · earned media
Email & CRM · Zoku

A guest relationship worth opening
From campaign concepts and copy to segmentation and reporting, email became a meaningful channel for repeat stays and revenue.
€2M+ email revenue in 2026
200+ campaigns · average 8% click-through rate
Brand collaboration · Amsterdam

Love Stories meets rooftop season
A fashion launch found its place in the city, connecting the Love Stories community with the start of Zoku’s rooftop summer.
A launch made to be experienced
Brand partnership · event concept · guest experience
Seasonal activation · Copenhagen

A cherry blossom garden above the city
A local artist collaboration turned the rooftop into a spring destination, pairing a visual installation with a seasonal menu.
A rooftop with a new reason to visit
Creative concept · local partnership · seasonal PR
B2B campaign · Zoku

Hybrid work, human connection
Turned the Future of Work Needs Human Connection research into three hybrid-work solutions: team offsites, pop-up offices and work-from-anywhere benefits.
1,000+ white-paper downloads
Skift IDEA Awards 2022 · Industry Innovators shortlist
Website launch · Zoku

One brand. Four properties. Five languages.
Conceptualized and launched Zoku’s multi-site website with an external development agency and in-house designers, combining content, SEO and conversion testing.
+300% monthly organic traffic
+50% conversion rate · +200% branded search volume within one year
Seasonal activation · Vienna

Zoku Rooftop Winter Hut
Brought Vienna’s Christmas-market culture onto the rooftop with a seasonal winter hut serving traditional and gluten-free baked goods.
A new reason to visit in winter
Seasonal concept · local relevance · rooftop guest experience
Design collaboration · Amsterdam

Weltevree Summer Product Launch
Turned Zoku’s rooftop into an experiential showcase for Dutch outdoor design brand Weltevree, with products woven into how guests used the space.
Design experienced, not just displayed
Brand partnership · outdoor living · rooftop experience
Pride activation · Amsterdam

Rainbow Runway
Created a month-long rooftop Pride activation, connecting a colourful physical installation with a dedicated drinks menu and ongoing programming.
A full month of Pride programming
Creative concept · F&B activation · guest experience
Client event · Amsterdam

Rooftop Reveal Party
Revealed Zoku’s renovated rooftop as a living museum, with custom maps, a LinkedIn headshot studio, kitchen tastings and B Corp goodie bags.
350 clients, journalists & influencers
Event concept · interactive guest journey · brand partnerships