SELECTED WORK

Make a little noise. Mean a lot more.

Make a little noise. Mean a lot more.

Campaigns, experiences and moments from my time inside the teams at Zoku and bunq, where strategy and execution met in the real world.

Campaigns, experiences and moments from my time inside the teams at Zoku and bunq, where strategy and execution met in the real world.

CAMPAIGNS, LAUNCHES & EVERYTHING BETWEEN

Award-winning campaign · Zoku

Better Together

Better Together

A safe in-person event series reimagining 100 hotel rooms as intimate restaurants, food halls and theatre during COVID-19.

100% of tickets sold out

42,000 website views · 28 press mentions · 95% room occupancy

Multi-market campaign · Zoku

Ice Ice Baby

Ice Ice Baby

A playful summer-stay campaign brought to life across web, email and social for Zoku’s four European properties.

€250,000 in three months

A stay offer designed to make the season feel like an experience.

Hotel opening · Paris

A different kind of opening night

A different kind of opening night

An immersive launch that let guests discover Zoku Paris through its spaces, unexpected performances and local connections.

500 guests · 60+ press placements

Launch strategy · experience · partnerships · earned media

Email & CRM · Zoku

A guest relationship worth opening

A guest relationship worth opening

From campaign concepts and copy to segmentation and reporting, email became a meaningful channel for repeat stays and revenue.

€2M+ email revenue in 2026

200+ campaigns · average 8% click-through rate

Brand collaboration · Amsterdam

Love Stories meets rooftop season

Love Stories meets rooftop season

A fashion launch found its place in the city, connecting the Love Stories community with the start of Zoku’s rooftop summer.

A launch made to be experienced

Brand partnership · event concept · guest experience

Seasonal activation · Copenhagen

A cherry blossom garden above the city

A cherry blossom garden above the city

A local artist collaboration turned the rooftop into a spring destination, pairing a visual installation with a seasonal menu.

A rooftop with a new reason to visit

Creative concept · local partnership · seasonal PR

B2B campaign · Zoku

Hybrid work, human connection

Hybrid work, human connection

Turned the Future of Work Needs Human Connection research into three hybrid-work solutions: team offsites, pop-up offices and work-from-anywhere benefits.

1,000+ white-paper downloads

Skift IDEA Awards 2022 · Industry Innovators shortlist

Website launch · Zoku

One brand. Four properties. Five languages.

One brand. Four properties. Five languages.

Conceptualized and launched Zoku’s multi-site website with an external development agency and in-house designers, combining content, SEO and conversion testing.

+300% monthly organic traffic

+50% conversion rate · +200% branded search volume within one year

Seasonal activation · Vienna

Zoku Rooftop Winter Hut

Zoku Rooftop Winter Hut

Brought Vienna’s Christmas-market culture onto the rooftop with a seasonal winter hut serving traditional and gluten-free baked goods.

A new reason to visit in winter

Seasonal concept · local relevance · rooftop guest experience

Design collaboration · Amsterdam

Weltevree Summer Product Launch

Weltevree Summer Product Launch

Turned Zoku’s rooftop into an experiential showcase for Dutch outdoor design brand Weltevree, with products woven into how guests used the space.

Design experienced, not just displayed

Brand partnership · outdoor living · rooftop experience

Pride activation · Amsterdam

Rainbow Runway

Rainbow Runway

Created a month-long rooftop Pride activation, connecting a colourful physical installation with a dedicated drinks menu and ongoing programming.

A full month of Pride programming

Creative concept · F&B activation · guest experience

Client event · Amsterdam

Rooftop Reveal Party

Rooftop Reveal Party

Revealed Zoku’s renovated rooftop as a living museum, with custom maps, a LinkedIn headshot studio, kitchen tastings and B Corp goodie bags.

350 clients, journalists & influencers

Event concept · interactive guest journey · brand partnerships